Manfrotto Imagine More
These local distribution partners have direct access to their respective markets, trends, and requirements—essential conditions for the continuous development of new products and innovations. Manfrotto traditionally relies on the latest technologies to maintain, enhance, and respond to current trends in its product range. In this way, the highest quality standards are ensured, setting benchmarks within the photography industry.
In recent years, the proliferation of digital technology has fundamentally changed the photography and video sectors, giving rise to a multitude of new photography enthusiasts. Manfrotto recognized this trend early on and, leveraging its own expertise, has consistently developed innovative solutions for photographers and videographers worldwide.
In 2010, the Manfrotto brand underwent a comprehensive reorientation: previously focused specifically on the needs of hobbyist photographers and professionals, Manfrotto has since continuously expanded its product range to include offerings for the “Social Recorder.” This term refers to consumers who primarily access photography through the use of smartphones and compact cameras, for whom photos and videos represent a significant currency in the world of social networks.
Through collaboration with a renowned advertising agency, the Manfrotto brand has evolved from its original tagline "Proven Professional" to the inspiring and exclusive promise of "Imagine More." Under the motto "Manfrotto Imagine More," we, as a company, specifically support all those who wish to creatively advance in the fields of photography and videography—regardless of their individual technical experience level.
To meet this commitment, Manfrotto continuously develops new products, such as portable LED continuous lights, accessories for the iPhone®, tools for enhanced video recordings, and high-quality carrying solutions for photography enthusiasts and professionals around the globe.